Portfolio

Yaperita

A marketplace created with CEFAMM to help migrant entrepreneurs in Ecuador access customers, preserve culture and build sustainable income.

CategoriesDigital Marketing / eCommerce
Date05 July 2021
ClientCEFAMM
Yaperita
Digital Marketing / eCommerce

Yaperita

A commerce platform shaped around inclusion, cultural visibility and practical support for migrant-led businesses.

Project Overview

Yaperita

In 2021, our work with the CEFAMM Foundation in Ecuador led to the creation of Yaperita, a marketplace designed to support migrant entrepreneurs in the country.

The platform was conceived as more than a place to sell. It was built as a space where migrant entrepreneurs could showcase talent, share culture and develop sustainable businesses in their new environment.

From the beginning, Yaperita aimed to reduce the barriers migrants often face when trying to reach markets, customers and practical resources.

Through the online marketplace, entrepreneurs could connect with a broader audience while also contributing to cultural exchange and stronger local integration.

A defining feature of the project was its celebration of cultural preservation. Products, services and experiences on the platform reflected the diversity migrants brought with them.

Our collaboration with CEFAMM extended beyond the marketplace itself through training, mentorship and resource support so participants could operate with more stability and confidence.

The result was a more inclusive ecosystem where migrant entrepreneurs could amplify their voices, strengthen local economies and create success stories of their own.

Project Details

Key details

  • Categories: Digital Marketing / eCommerce
  • Date: 05 July 2021
  • Client: CEFAMM
  • Project Link: Google Play

Project Focus

What shaped the delivery

  • Digital access for migrant entrepreneurs who need better ways to reach customers and markets.
  • Cultural preservation as part of the platform's commercial and community value.
  • Training and mentorship to turn marketplace access into sustainable business outcomes.

Highlights

Core elements of the project

Inclusive marketplace

The platform gave migrant-led businesses a clearer digital route to present products and services to a wider audience.

Cultural visibility

Yaperita helped transform culture and identity into a visible and valuable part of the customer experience.

Support beyond launch

Delivery included training, mentorship and practical guidance so the marketplace could become a real support system.

Community impact

The project strengthened both local economies and the sense of belonging among migrant communities.

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