Inclusive marketplace
The platform gave migrant-led businesses a clearer digital route to present products and services to a wider audience.
Portfolio
A marketplace created with CEFAMM to help migrant entrepreneurs in Ecuador access customers, preserve culture and build sustainable income.
A commerce platform shaped around inclusion, cultural visibility and practical support for migrant-led businesses.
Project Overview
In 2021, our work with the CEFAMM Foundation in Ecuador led to the creation of Yaperita, a marketplace designed to support migrant entrepreneurs in the country.
The platform was conceived as more than a place to sell. It was built as a space where migrant entrepreneurs could showcase talent, share culture and develop sustainable businesses in their new environment.
From the beginning, Yaperita aimed to reduce the barriers migrants often face when trying to reach markets, customers and practical resources.
Through the online marketplace, entrepreneurs could connect with a broader audience while also contributing to cultural exchange and stronger local integration.
A defining feature of the project was its celebration of cultural preservation. Products, services and experiences on the platform reflected the diversity migrants brought with them.
Our collaboration with CEFAMM extended beyond the marketplace itself through training, mentorship and resource support so participants could operate with more stability and confidence.
The result was a more inclusive ecosystem where migrant entrepreneurs could amplify their voices, strengthen local economies and create success stories of their own.
Project Details
Project Focus
Highlights
The platform gave migrant-led businesses a clearer digital route to present products and services to a wider audience.
Yaperita helped transform culture and identity into a visible and valuable part of the customer experience.
Delivery included training, mentorship and practical guidance so the marketplace could become a real support system.
The project strengthened both local economies and the sense of belonging among migrant communities.
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