Marketplace enablement
The project created a stronger digital route for women entrepreneurs to present and sell what they build.
Portfolio
An eCommerce and empowerment initiative created with Fundacion de la Mujer to support women entrepreneurs across Colombia.
A long-term collaboration that combined digital access, mentorship and community-building to help women launch and grow businesses.
Project Overview
In 2019, we began a transformative journey alongside Fundacion de la Mujer, an initiative committed to uplifting women entrepreneurs in Colombia.
Over the following four years, the collaboration evolved into a powerful force for positive change, supporting thousands of women across the region.
La Plaza Morada became more than a commercial initiative. It became a symbol of hope, opportunity and resilience for women seeking to build a better future for themselves and their families.
Together, we combined financial support with practical resources, mentorship programmes and skill-building workshops designed around the real challenges women face in business.
From 2019 through 2023, the project helped women transform their talents and passions into thriving businesses while building stronger local communities.
The impact extended beyond the economic dimension. The platform supported education, cultural exchange, inclusivity and a sense of belonging for women entrepreneurs from different backgrounds.
Looking back, the project stands as a clear example of how collaboration, empowerment and sustained support can create long-lasting social and economic change.
Project Details
Project Focus
Highlights
The project created a stronger digital route for women entrepreneurs to present and sell what they build.
Support went beyond technology by including guidance, resources and exposure for women-led businesses.
The initiative was sustained over several years, allowing growth stories to compound across communities.
The platform acted as a hub for education, culture and connection in addition to commerce.
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We can help you define the right digital model, the supporting technology and the rollout plan for your next initiative.