Portfolio

La Plaza Morada

An eCommerce and empowerment initiative created with Fundacion de la Mujer to support women entrepreneurs across Colombia.

CategorieseCommerce
Date28 Aug 2019
ClientFundacion de la Mujer
La Plaza Morada
eCommerce

La Plaza Morada

A long-term collaboration that combined digital access, mentorship and community-building to help women launch and grow businesses.

Project Overview

La Plaza Morada

In 2019, we began a transformative journey alongside Fundacion de la Mujer, an initiative committed to uplifting women entrepreneurs in Colombia.

Over the following four years, the collaboration evolved into a powerful force for positive change, supporting thousands of women across the region.

La Plaza Morada became more than a commercial initiative. It became a symbol of hope, opportunity and resilience for women seeking to build a better future for themselves and their families.

Together, we combined financial support with practical resources, mentorship programmes and skill-building workshops designed around the real challenges women face in business.

From 2019 through 2023, the project helped women transform their talents and passions into thriving businesses while building stronger local communities.

The impact extended beyond the economic dimension. The platform supported education, cultural exchange, inclusivity and a sense of belonging for women entrepreneurs from different backgrounds.

Looking back, the project stands as a clear example of how collaboration, empowerment and sustained support can create long-lasting social and economic change.

Project Details

Key details

Project Focus

What shaped the delivery

  • Economic independence supported with practical digital and operational resources.
  • Mentorship and training built around the realities of women-led entrepreneurship.
  • A community-centred model that values sustainability, inclusion and shared growth.

Highlights

Core elements of the project

Marketplace enablement

The project created a stronger digital route for women entrepreneurs to present and sell what they build.

Mentorship and visibility

Support went beyond technology by including guidance, resources and exposure for women-led businesses.

Long-term impact

The initiative was sustained over several years, allowing growth stories to compound across communities.

Community resilience

The platform acted as a hub for education, culture and connection in addition to commerce.

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